Privacy Policy

Last Updated: 13 October 2025

Effective Date: 13 October 2025

1. Introduction

West Trades Group ("we," "our," or "us") is committed to protecting your privacy and complying with the New Zealand Privacy Act 2020 and its 13 Privacy Principles. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our website at westtrades.co.nz (the "Site") or our services.

Business Details:

2. Information We Collect

2.1 Information You Provide Directly

When you submit a form on our Site, we collect:

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information through cookies and similar technologies:

2.3 Information We Do Not Collect

We do not collect:

3. How We Use Your Information

We collect and use your personal information for the following purposes under the Privacy Act 2020:

3.1 Primary Purposes

3.2 Secondary Purposes

3.3 Legal Basis for Processing (Privacy Principle 1 & 2)

We only collect personal information when:

4. How We Store and Protect Your Information

4.1 Data Storage (Privacy Principle 5)

4.2 Security Measures (Privacy Principle 5)

We implement reasonable security measures to protect your personal information:

4.3 Data Breaches

In the event of a data breach that causes serious harm, we will:

5. Who We Share Your Information With

5.1 Third-Party Service Providers (Privacy Principle 11 & 12)

We may share your personal information with the following third parties:

5.2 Cross-Border Data Transfers (Privacy Principle 12)

Important: Your personal information may be transferred to and stored in countries outside New Zealand, including the United States, where our service providers operate. These countries may not have the same data protection laws as New Zealand. By using our Site, you acknowledge and consent to these transfers. We take reasonable steps to ensure overseas recipients handle your information in accordance with New Zealand privacy law.

5.3 We Do NOT Sell Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5.4 Legal Disclosure

We may disclose your information if required by law, court order, or government authority, or to protect our legal rights.

6. Your Rights Under the Privacy Act 2020

Under the New Zealand Privacy Act 2020, you have the following rights regarding your personal information:

6.1 Right to Access (Privacy Principle 6)

You have the right to request access to the personal information we hold about you. We will provide this information within 20 working days unless an extension is required.

6.2 Right to Correction (Privacy Principle 7)

You have the right to request correction of any inaccurate, incomplete, or out-of-date personal information we hold about you.

6.3 Right to Delete

You may request deletion of your personal information, subject to legal retention requirements (e.g., tax records, business records required by law).

6.4 Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw consent at any time. This will not affect the lawfulness of processing before withdrawal.

6.5 Right to Object

You have the right to object to processing of your personal information for direct marketing purposes.

6.6 How to Exercise Your Rights

To exercise any of these rights, please contact us at enquiries@westtrades.co.nz with:

We will respond within 20 working days. If we decline your request, we will provide reasons.

7. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. They help us analyze how you use the Site and improve your experience.

7.2 Types of Cookies We Use

7.3 Third-Party Cookies

Google Analytics: We use Google Analytics to understand how visitors interact with our Site. Google Analytics sets cookies to collect anonymized data including IP addresses, page views, device type, and geographic location. For more information, see Google's Privacy Policy: https://policies.google.com/privacy

7.4 Managing Cookies

You can manage or disable cookies through your browser settings:

Note: Disabling cookies may affect Site functionality. You can also manage your cookie preferences using our cookie consent banner.

7.5 Google Analytics Opt-Out

You can opt out of Google Analytics tracking by:

8. Marketing Communications

We may send you marketing communications about our services if:

Unsubscribe: You can opt out of marketing emails at any time by:

9. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at enquiries@westtrades.co.nz and we will delete it.

10. Links to Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

Your continued use of the Site after changes constitutes acceptance of the updated policy.

12. Complaints and Disputes

12.1 Internal Complaints

If you have a complaint about how we handle your personal information, please contact us first:

We will investigate your complaint and respond within 20 working days.

12.2 Office of the Privacy Commissioner

If you are not satisfied with our response, you have the right to complain to the Office of the Privacy Commissioner:

13. Data Retention

We retain personal information for the following periods:

After these periods, we securely delete or anonymize your information unless retention is required by law.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

15. Acknowledgment

By using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.